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Tata seeks control of Haldiram's, snack maker wants $10 billion valuationIf this deal comes to fruition, Tata group would find itself in direct competition with Pepsi and Mukesh Ambani's Reliance Retail. Haldiram's, a well-known brand in India, is also in discussions with private equity firms, including Bain Capital, regarding the potential sale of a 10% stake.